Missing the (Recruiting) Mark? Myths about Millennials

Missing the (Recruiting) Mark?  Myths about Millennials

A few years ago, TIME Magazine ran a cover story that made headlines of its own. In “Millennials: The Me Me Me Generation,” the magazine outlined in black and white all of the stereotypical horrors of Generation Y. The author used studies to back up the notion that millennials are the laziest, most self-absorbed generation in history.

There’s only one problem: Every generation gets labeled as the laziest and most self-absorbed of any in history.

Generation X was the “Slacker Generation.” Baby boomers were the “Me Generation.” It’s only natural for older folks to look down at young people and write them off based on the wisdom they have accrued since they too were new to the world of work.

The Millennial Myth

A quick Google search about millennials in the workplace kicks back results laden with adjectives like selfish, impulsive, careless, unenthusiastic and inattentive. However, when you dig deeper, you see that underlying these supposed traits are things like a drive for personal and career development, the desire to find meaningful work, the desire to lead, the ability to multitask and more.

Stereotyping is never a good thing, especially when it comes to recruiting. Misconceptions about millennials — or any generation — can lead to bias and even discrimination. Just as an individual should not be defined by race, religion, ethnicity, gender or socioeconomic background, they also should not be defined by their generation.

Consider this: Generation Y spans in age from college students to parents in their mid-30s. Painting millennials with a broad brush isn’t just unfair; it simply doesn’t work.

Just How Different Are the Generations?

You might be saying to yourself, “There have to be differences in generations. I see it all day long at my organization!” If so, you’ll be interested to learn that a recent IBM study looked at the differences between generations in the workplace and concluded that millennials really aren’t that different from their older colleagues. In fact, the only significant difference found was a higher technical aptitude among Generation Y.

IBM reports that people from every generation are equally likely to seek out meaningful work, want to make a positive impact on their employer, and value diversity. They also learned that older people are equally as willing to leave a job for money or incompatibility as their younger cohorts.

So why do millennials get labeled differently?

Researchers from the University of Wisconsin wanted to know and discovered that the differences between generations are a product of perception, rather than actual differences in values. In other words, we see what we want to see when we group a generation of people together. And while some differences in motivators exist, different generations really aren’t so different at all.

How to Break Through the Stereotypes

So, if millennials are stereotyped and misunderstood, how can you make sound judgments throughout the recruiting process? Behavioral interviews are one important tool that hiring teams can use to evaluate whether or not an individual is a good fit.

Another useful tool is a personality test. Psychologists have found little evidence to show that our personalities change significantly over time, so an individual’s personality at age 14 will look very similar when they are 24, 34, 44, etc., which lends accuracy to the testing.

When used together, personality tests and behavioral interviews can paint a detailed picture of how someone is likely to behave on the job. When you understand the behaviors that drive success in a role, you will be better equipped to match candidates with the behavior patterns you are looking for.

One of the keys to success when attempting to evaluate potential behavior is to focus on how someone behaves over the long term. Why? Because behavior can easily be altered for short periods of time, but inherently, we all revert back to our natural tendencies. This means that behavioral interviews must be thorough and robust, to help identify patterns that show themselves over time.

The Secret Weapon You Need

Gather a group of millennials together who all applied for the same position, and you’ll find that most of them have equal skills and knowledge. But if you spend time talking to individuals for even just a few minutes, you’ll discover that each is quite unique and brings specific strengths and weaknesses to the table.

No matter what generation a person can be classified into, a strong recruiting process looks beyond the superficial and effectively evaluates the likelihood that a candidate will thrive on the job. Even with personality and behavioral testing, this is no easy task. To complicate things even more, many internal HR teams are not equipped with the money, the manpower, the resources or the time it takes to make such strong matches.

When you partner with a strategic recruiting firm, you instantly access the tools necessary to make strong matches. Professional recruiters have the time, resources and experience to thoroughly vet all potential candidates and evaluate them for a strong fit. This frees up your internal staff to focus on business-critical initiatives while your staffing partner focuses on hiring.

Stop focusing on generational labels and start looking at your candidates as individuals with unique experiences, perspectives, talents and goals. This is the only way you can attract and retain the top talent you need to help your business thrive.

Twenty-Somethings Want Tangible Benefits From Employers – Not A “Fun Culture”

Twenty-Somethings Want Tangible Benefits From Employers – Not A “Fun Culture”

Millennials will comprise seventy-five percent of the global workforce by 2025 and they know they are the most desired hire in the job market today. Companies need to pay attention to what this demographic wants, if they hope to compete for their attention and retention.Pinpoint Market Research and Anderson Jones PR interviewed 1,650 twenty-somethings aged 18-29 to uncover what they really want from employers.

INTERNSHIPS: They don’t value unpaid internships because they don’t believe it will lead to employment.

  • 68 percent of Millennials aged 21-25 have taken an unpaid internship
  • Only 5 percent were hired after completing an internship, despite good reviews
  • As a result, 42 percent say they do not seek out unpaid internships

TENURE: They “puddle-jump” jobs to increase their income opportunities.

  • 39 percent, aged 20-29, have already held four-to-seven full-time jobs
  • 83 percent plan to stay at a single job for just two years, unless promoted

“The best way to move up is to move on,” – Daymon, 27.

WORK/LIFE BALANCE: They will take cuts in pay in order to maintain a work/life balance.

  • 88 percent, aged 20-29, say they seek a consistent work/life balance
  • 57 percent say they will leave a job if they aren’t getting it
  • 72 percent choose companies with work-from-home options
  • 47 percent choose fewer hours over more pay
  • 60 percent choose “love of job” over money earned

“If they want us to stay, they can’t work us to death…I don’t care if I make less, I want to literally love what I do every day,” – Micha, 27

TANGIBLE BENEFITS: They care more about company stability than game rooms and “fun cultures.”

  • 88 percent say company stability is a top priority when considering employers
  • 83 percent want tuition reimbursement for education sought while employed
  • 83 percent want a clear path to promotion and they will leave if they don’t get it
  • 81 percent want companies to invest in their professional development
  • 78 percent want learning opportunities in leadership
  • 34 percent want management training
  • 73 percent want to attend conferences, networking events and seminars

THEIR VALUE: They know they have desired skills and they expect to be compensated for them.

  • 47 percent of Millennials are bilingual and 23 percent are multi-lingual
  • 61 percent view their social media usage as a desired skill for hiring companies
  • 93 percent believe their language skills should earn them more than other candidates

“I think being fluent definitely puts me in a better position to get the job I really want because, I can, like, work with more customers and buyers than someone who only speaks English,” – Kelsey, 28

EMPLOYMENT STATUS: They plan to have multiple income streams beyond full-time employment.

  • 64 percent aged 21-25 plan to own a business or freelance, in addition to full-time employment
  • 19 percent say they already operate their own business or are otherwise self-employed
  • 60 percent plan to utilize additional income streams such as monetizing their online behaviors, re-selling items online or operating side businesses

Their most desired self-owned business categories are mobile, app and web development (26%); restaurant, bakeries and catering companies (23%); photography studio (17%); franchise operation (7%); real estate (7%); freelance writing (6%); and video production (3%).

“This demographic is intensely aware of their value to employers based on their age, experience and skill-sets,” said Jennifer Jones-Mitchell, chief insights officer for Pinpoint Market Research and head of global marketing for Anderson Jones PR. “They know what they want from their jobs and they aren’t afraid to hold out until they get it. HR leaders need to consider structuring office environments around work-life balance and professional development if they want to attract the top-tier talent.”

The full Millennial Mindset Study covers Millennials’ brand preferences, technology preferences, what they want from employers and colleges and their overall views on corporate citizenship. To view the full report, visit Pinpoint Market Research.

Pinpoint Market Research and Anderson Jones PR anonymously surveyed 1,650 U.S. consumers. Age: 20-29. Gender: 54% female; 46% male. Annual income: 5% <$10,000; 19% $10,000-$29,999; 16% $25,000-$49,999; 26% %40,000-$74,999; 32% $75,000-$99,999; 8% $100,000-$124,999; 1% $125,000-$149,999; 1% $150,000-$174,000. Education Level: 8.33% High School or GED; 8.33% some college, but no degree; 29.17% 2-year college degree; 40.28% 4-year college degree; 13.89% Graduate-level degree. Region: 5.21% New England; 9.38% Middle Atlantic; 12.50% East North Central; 9.38% West North Central; 10.42% South Atlantic; 5.21% East South Central; 7.29 West South Central; 9.38% Mountain; 31.25% Pacific.

About Pinpoint Market Research:
Atlanta-based Pinpoint Market Research is more than just a research company. We are strategists who translate intelligent insights into actionable marketing plans. We specialize in Digital and Customer Personas; Competitive Matrix Reporting; Brand Identity IQ; Customer Journey Mapping; Messaging Audits and Strategies; Surveys, Polling and Focus Groups.

About Anderson Jones PR:
Anderson Jones PR is a full-service public relations, marketing and social media engagement agency that focuses on delivering big agency thinking at boutique agency pricing. We specialize in brand development, traditional media relations and media training, social media engagement, content marketing and crisis communications.